The Entrepreneur’s Blog
Fiona Hudson-Kelly
Mastering the art of sales in the early stages
Sales can make or break a startup. For early-stage entrepreneurs without the luxury of a large budget or dedicated sales team, crafting a compelling sales strategy can feel daunting. The good news? Success in sales isn’t about having endless resources, your strategy,...
Leveraging AI as a lean start-up
As a founder, it’s important to make the most of every resource. For start-ups running lean, AI isn't just a tool, it can be the best way to achieve a competitive advantage. It helps streamline operations, uncover insights, and deliver real value to customers - all...
An entrepreneur’s guide to finding product-market fit
Identifying the right market for your product is one of the most critical steps in the entrepreneurial journey. Many founders face the daunting task of finding product-market fit, which refers to the alignment between a product and the market's needs. Achieving this...
The role of risk in your business journey
Every entrepreneur dreams of success - the breakthrough that takes your idea from a napkin sketch to a thriving enterprise. But there's one constant that underpins every successful startup or scale up, and that’s risk. Risk is a challenge often feared. However, it’s...
Pitching preparation – why you should pitch, and how to do it right
You’ve got the idea. You’ve developed the solution. You’ve built an MVP that proves your concept works. Now it’s time to pitch. This is a crucial moment for every entrepreneur - pitching can unlock the doors to valuable investment, partnerships, or opportunities...
Training for each stage of your business growth
As you navigate the stages of building, scaling, and eventually exiting your business, one constant remains: the need to invest in yourself and your team through training. But how do you strike the perfect balance between doing the work and investing in up-skilling?...
Planning your exit
When, why, and how to make it a success One of the most important strategies you’ll need to consider is your exit plan. Yes, that’s right - planning how and when you’ll leave your business is just as crucial as getting it off the ground. But when should you start...
Entrepreneurial trait requirements from Start up to Scale up to Exit
Whether you're just starting out, scaling up, or planning your exit, certain traits and characteristics can significantly influence your success. Let’s dive explore what traits will put you in good stead at each stage. Start up phase Your spark of genius ...
How to make your MVP a reality
Quick, effective, and affordable steps for market testing As an entrepreneur with a brilliant idea, the next step is crucial: building a Minimum Viable Product (MVP) to validate your concept. An MVP allows you to test the market with the core functionalities of your...
Craft a comprehensive marketing plan – usable tips for every stage of your business
Marketing is the backbone of any business, from startups to scaling enterprises, and especially when preparing for sale. An effective marketing plan not only drives growth but also creates value that resonates with customers and potential buyers. Here’s a deep dive...