The Entrepreneur’s Blog
Fiona Hudson-Kelly
Understanding Intellectual Property
As an entrepreneur, your ideas are your most valuable assets. Whether it’s a unique product design, a clever brand name, or proprietary technology, protecting these assets through intellectual property (IP) is critical to securing your competitive edge and building a...
Design thinking for start-ups
Using empathy to innovate When building a start-up, success hinges on creating products and services that solve real problems for real people. Yet, many founders fall into the trap of focusing on solutions without fully understanding the needs of their users....
The value of failure
Turning setbacks into strategic insights Failure - while uncomfortable - holds immense value for founders. It’s easy to view setbacks as roadblocks, but for successful entrepreneurs, they are stepping stones to improvement and innovation. The ability to extract...
Mastering the art of sales in the early stages
Sales can make or break a startup. For early-stage entrepreneurs without the luxury of a large budget or dedicated sales team, crafting a compelling sales strategy can feel daunting. The good news? Success in sales isn’t about having endless resources, your strategy,...
Leveraging AI as a lean start-up
As a founder, it’s important to make the most of every resource. For start-ups running lean, AI isn't just a tool, it can be the best way to achieve a competitive advantage. It helps streamline operations, uncover insights, and deliver real value to customers - all...
An entrepreneur’s guide to finding product-market fit
Identifying the right market for your product is one of the most critical steps in the entrepreneurial journey. Many founders face the daunting task of finding product-market fit, which refers to the alignment between a product and the market's needs. Achieving this...
The role of risk in your business journey
Every entrepreneur dreams of success - the breakthrough that takes your idea from a napkin sketch to a thriving enterprise. But there's one constant that underpins every successful startup or scale up, and that’s risk. Risk is a challenge often feared. However, it’s...
Pitching preparation – why you should pitch, and how to do it right
You’ve got the idea. You’ve developed the solution. You’ve built an MVP that proves your concept works. Now it’s time to pitch. This is a crucial moment for every entrepreneur - pitching can unlock the doors to valuable investment, partnerships, or opportunities...
Training for each stage of your business growth
As you navigate the stages of building, scaling, and eventually exiting your business, one constant remains: the need to invest in yourself and your team through training. But how do you strike the perfect balance between doing the work and investing in up-skilling?...
Planning your exit
When, why, and how to make it a success One of the most important strategies you’ll need to consider is your exit plan. Yes, that’s right - planning how and when you’ll leave your business is just as crucial as getting it off the ground. But when should you start...