You’ve got the idea. You’ve developed the solution. You’ve built an MVP that proves your concept works. Now it’s time to pitch. This is a crucial moment for every entrepreneur – pitching can unlock the doors to valuable investment, partnerships, or opportunities needed to take your start-up to the next level.
But pitching isn’t just about standing in front of an audience and delivering a few catchy lines. It’s about preparation, strategy, and communicating your value in a way that’s impossible to ignore.
Here’s what you need to collate, summarise, and include to move the needle – and how to prepare for an explosive launch before the pitch.
Why pitch at all?
Before diving into preparation, it’s worth asking: why pitch at all? Pitching can give you access to much more than funds or securing a partnership. You can use it as a critical chance to clarify your vision, communicate your passion, and tell the story of how and why your business came to be.
Top reasons to pitch
Funding – whether it’s seed funding or a later investment round, pitching is essential to securing the capital needed to scale.
Partnerships – strategic partners can unlock new distribution channels, technology, or market insights.
Customer validation – presenting your solution to potential investors or stakeholders is a great way to refine and validate your customer offering.
Market credibility – a strong pitch builds your reputation in the market, even for those who don’t invest. It shows that you’re serious and ready to scale.
A great pitch is there to tell the audience what you’re doing and to convince them why they should care. Here’s what you need to pull together before you even think about walking into a room or logging into that video call.
1. Know your audience
Every pitch needs to be tailored to the people you’re speaking to. Are you pitching to investors? Partners? Industry experts? Understanding who they are, what they care about, and what success looks like for them will shape how you frame your pitch.
Investors – care about ROI, growth potential, market size, and how fast they’ll see returns.
Partners – interested in how your product complements their own, and what synergies can be created through collaboration.
Customers – focus on how your solution addresses their pain points and provides value.
Top tips
Research your audience thoroughly before your pitch.
Who have they invested in or partnered with before?
What industries are they interested in?
This context can give you an edge.
2. Craft a compelling narrative
At its core, every great pitch tells a story. The key is to connect emotionally with your audience before bombarding them with numbers. Here’s a simple structure:
The problem – start by explaining the problem you’re solving. Make it relatable and urgent.
The solution – this is where your MVP shines. Show how your product or service uniquely solves that problem.
Traction – even at the MVP stage, demonstrate any early wins—customer adoption, user engagement, partnerships, or even small-scale revenue.
The market opportunity – define the market size, growth potential, and how much of it you plan to capture.
The ask – clearly articulate what you’re asking for—whether it’s funding, partnership, or support. Be specific about how much and what for.
Top tips
Investors hear hundreds of pitches! And many of these are filled with buzzwords and jargon.
Make yours stand out with an emotional hook.
What motivated you to create this solution?
How will your product change lives?
Make them feel the potential.
3. Master the metrics
Numbers are the backbone of any strong pitch. Investors want to see that you understand the financials and have a clear growth strategy. Here’s what you should include:
Unit economics – what does it cost to acquire a customer (CAC)? What is the lifetime value (LTV) of that customer?
Revenue projections -include detailed short and long-term projections, backed by realistic assumptions.
Market size – define your total addressable market (TAM), serviceable available market (SAM), and target market (SOM).
Current financials – highlight any revenue or users gained during the MVP phase. If you’re pre-revenue, demonstrate a path to profitability.
Burn rate & runway – show how long your company can operate with the current funding, and what additional funds will do to extend that runway.
Top tips
Focus on credible numbers. Be conservative, and show investors how you’ll manage risk.
4. Showcase your team
Investors invest in people as much as in products. Your pitch should highlight why your team is uniquely positioned to make this idea a reality.
Core team – introduce key players and their backgrounds.
Highlight their experience in the industry, their entrepreneurial track record, and any complementary skills.
Advisors and mentors – if you’ve got a strong advisory board or mentors, mention them. Their credibility reflects positively on your startup.
Top tips
Don’t shy away from mentioning any gaps in your team – just make sure you have a plan to fill them. Showing awareness of what’s missing demonstrates foresight.
5. Your launch strategy
Before your pitch, you should have a clear roadmap for your product’s launch or next growth phase. Investors and partners want to see that you’ve thought through the key milestones post-MVP.
Marketing and distribution strategy – explain how you’ll reach your customers, whether through digital marketing, direct sales, or partnerships.
Product roadmap – show a timeline of key product updates and releases. Highlight upcoming features and enhancements.
Customer acquisition – detail how you plan to scale customer acquisition, including partnerships, sales channels, or growth marketing tactics.
Top tips
If you’ve already secured partnerships or sales pipelines, mention them!
Tangible traction is gold.
Pre-pitch checklist
Get your ducks in a row
Before stepping into your pitch, make sure you’ve ticked all these boxes:
Pitch deck – keep it concise, visually clean, and to the point. Don’t overwhelm with text—focus on key takeaways.
Financial projections – ensure your financials are detailed, accurate, and easy to explain. Be prepared to answer tough questions.
MVP demo – if possible, show your product in action. A live demo can often speak louder than any words or slides.
Rehearse – practice your pitch until you can deliver it confidently. Get feedback from peers or mentors and tweak accordingly.
Final thoughts
Prepare for the pitch, plan for success
A well-prepared pitch can change the trajectory of your business.
Read that again.
By understanding your audience, crafting a compelling narrative, mastering your metrics, and showcasing your team and strategy, you’ll move the needle toward a successful outcome.
You are likely to go through many iterations.
Remember, a great pitch is all about building relationships and inspiring confidence.
If you approach it strategically and with genuine passion, your audience will feel it.
Get those ducks in a row and set yourself up for that explosive launch!
And if you’re not ready, take notes and keep them in mind as you take each step in your business journey – as you never know when opportunity might strike.